Isikhathi eside, ukuhwebelana nokuthumela ngaphandle kwemikhiqizo yezicathulo zaseShayina bekulokhu kugcina inkambiso yentuthuko yokuthi ukuthunyelwa kwempahla kwamanye amazwe kukhulu kunokungenisa ngaphandle.Mayelana nokuthunyelwa kwempahla kwamanye amazwe, okuthintwe yilolu bhubhane, ama-oda aphesheya kwezilwandle emikhiqizo yezicathulo eChina ehla.Ngo-2020, umthamo othunyelwa ngaphandle wemikhiqizo yezicathulo ezweni lonke wawungamapheya ayizigidi eziyizinkulungwane ezingama-7.401, ukwehla konyaka ngonyaka ngama-22.4%.
Ngo-2021, ngomthelela obuthakathaka walolu bhubhane, ukuthengiswa kwezicathulo zaseChina kwaphindeka ngokushesha, kwathunyelwa amapheya ezicathulo ayizigidi eziyizinkulungwane ezingama-8.732 unyaka wonke, okuwukunyuka ngo-18.1% unyaka nonyaka.
Ukuthuthuka komkhakha wezicathulo waseChina
1.Naka ukwakhiwa kwemikhiqizo yezimboni futhi uhlakulele ngenkuthalo imikhiqizo ephezulu
Imboni yokuthunga izicathulo yaseChina isahamba phambili kumodi yokukhiqiza esuselwe ekucutshungulweni kwe-OEM.Ekushintshanisweni kwamazwe ngamazwe, amandla okuxoxisana ngokuvamile awaphezulu futhi inzuzo incane.Kodwa-ke, amanye amabhizinisi anamandla okufika kuNdasa phezulu kochungechunge lwezimboni.Isibonelo, i-Jinjiang Sports Brands emelwe i-361, i-Anta ne-peak iye phesheya futhi iba ozakwethu emicimbini emikhulu emhlabeni.I-Belle International, ekleliswe endaweni yesithathu embonini yezicathulo yomhlaba wonke ilandela i-Nike ne-Adidas enanini lemakethe yamasheya, iphuma emabhizinisini ezicathulo zabesifazane ahamba phambili eChina.Amabhrendi angenhla anamandla okukhula abe amabhrendi aziwa emhlabeni jikelele.
2.Landela inkambiso "ye-inthanethi +" futhi ukhuthaze ukuthuthukiswa kwezimboni ngokusungulwa kwesiteshi
Ukukhuthazwa kwebhizinisi le-shangzi kanye nokuduma komqondo we-"Internet +" kunikeze imibono ebalulekile yokuguqulwa kwesiteshi semboni yezicathulo yaseChina.Ngakolunye uhlangothi, iziteshi zendabuko zokuthengisa ezitolo ezibonakalayo kufanele zikhuthazwe ukugcina ukubambisana okugcwele neziteshi ze-inthanethi.Izitolo ezingaxhunyiwe ku-inthanethi kufanele ikakhulukazi zenze "isipiliyoni sokumaketha", zihlele ngokwesayensi ukwakheka kwendawo yezitolo ezibonakalayo, kancane kancane zinciphise inani labasebenzi, futhi zisheshise ukusungulwa kwemodi yokuthengisa ku-inthanethi.Ukuthengiswa komkhiqizo kungaqedwa kusetshenziswa ngokuphelele izindlela ezintathu ze-e-commerce yesikhulumi se-e-commerce esivela eceleni, inkundla ezakhelwe yona ye-e-commerce kanye nokukhishwa kwe-e-commerce, ukuze kuqoqwe ulwazi lwemakethe ngesikhathi, kuqinise ukuxhumana namakhasimende, kanye ukusheshisa ukukhishwa kwempahla;Ngakolunye uhlangothi, kufanele futhi sisebenzise ithuba lamanje lokuthuthuka ngokushesha kwemboni yezemidlalo ukuqinisa ucwaningo nokuthuthukiswa kwemishini egqokekayo.
Isikhathi sokuthumela: Jul-19-2022